Building an online presence never ends with the development of the website. Quite the opposite – that is the start point. Once your website design has been created you’d most likely expect it to start working for you, increasing business revenue or at least your business popularity. Sadly, that is not happening by itself. There is certain work that needs to be done before even noticing any effect. The work we’re referring to is called online or internet marketing which comprises of SEO and SEM activities. If you had your website done by SEO website design company, you may skip the initial search engine optimization. Although, every SEO expert would rather check the pages by himself than relying on the “good work already done”.
Do you really need SEO and SEM? Well, yes. You do need those two.Can you just go without those expensive activities? Not really. After all, why did you develop a website at first place? If you plan to do business online you definitely need to focus and spend some time and money on search engine optimization and marketing.The next step after you’ve had your website design structured and professionally developed, is to focus on further activities for promotion and internet marketing in order to increase revenue. Because, frankly speaking, with all those websites and e-commerce solutions, the competition for users’ attention is tense. Even if your website is perfectly designed and sell top-notch products and services, you will have to announce it to the world in order to be recognized. And professionally implemented internet marketing campaign is the best strategy to make your site visible.And here comes the optimization process. Starting right from the very beginning of development search engine optimization spreads through the whole design and development process. At this stage SEO mainly includes on-page optimization, which is the core of successful online marketing strategy – keyword density, SEO copyrighting, alt tags, headings, links, code validation, etc.
After that the website is ready to go with an extensive SEM campaign, including off-page SEO, link building, social bookmarking, article writing, press release writing, media marketing (slide shows and videos creation and submissions); one way links creation and directory submissions. The web provides an enormous amount of information on that activities, although professional help can be used as well.With well-planned SEM campaign your site will receive incredible traffic raise, i.e. customers, leading to increased sales.